Date：2018-09-30
In this ever-changing high-tech era, thriving biometrics are spurring new demands and gradually changing the way we live.
When we pressed the finger on the fingerprint collection window, the door in front of it automatically opened, which I could not have imagined in the past. However, fingerprint recognition technology has made this impossible into reality.
Microsoft founder Bill Gates once predicted: "Biometric technology, that is, the use of human physiological characteristics, such as fingerprints, irises, etc. to identify an individual's identity, will become an important innovation in the IT industry in the next few years." As a biometric technology The fingerprint recognition technology is based on the application of fingerprint lock as a carrier to real life. Fingerprint locks have developed to a certain extent in European and American countries and become an important indicator for measuring the quality of life. Although the development of China's fingerprint locks is still in its infancy, it is full of attractive market prospects. So, what are the characteristics of China's fingerprint locks?
The first big demand: durability
Since ancient times, our basic understanding of door locks has been to require them to be durable. Durability has become our basic need for fingerprint locks. Because no one wants to install a fingerprint lock today, and can't wait to change it to a new one tomorrow.
According to the research data of biological research experts, the average person's fingerprint repetition probability is one billionth, and after the person reaches 8 years old, the fingerprint is basically fixed, then the fingerprint is unique and non-replicable. In the fingerprint technology can provide reliable and accurate identification, and can be reset and deleted fingerprints, measure the quality and safety of a fingerprint lock, mainly in the life of the door lock, durable and naturally extend the door The service life of the lock. This is not only the price of the fingerprint lock is generally higher than the mechanical lock, but the installation of the door lock will cause many inconvenient factors.
Especially nowadays people have a faster pace of life, and their minds have been plagued by busy work and flooding of information. If the door locks are not durable, such problems often occur, and they have to change their minds to change, then the high-tech fingerprint lock Instead, it will become a burden. In fact, we can ask a very simple question: Why should we install a fingerprint lock? Because it is durable, it can save a lot of unnecessarily hemp.
The demand for durability has become a standard for measuring the quality of a fingerprint lock and its safety performance. Durability is our way of choosing a fingerprint lock. This is highlighted in the US Keylock high-end fingerprint lock, which is known as the "Hundred Years of Door Lock". The lock is rigorously certified by American ANSI and has a life test of 400,000 times. It shows its long service life. It meets the demand for durable fingerprint locks and becomes a symbol of high-end fingerprint locks in the United States.
The second largest demand: universalization
Now, the Chinese fingerprint lock market is mainly used in engineering projects and some high-end venues. However, the fingerprint lock can become a representative of another generation of door locks after mechanical locks, password locks, and induction locks, and will naturally become a trend of popularization.
The reason why the fingerprint lock has a popularization trend is because the fingerprint lock is safer than other mechanical locks, password locks, and induction locks. It is not safe to copy, has strong memory, can be unlocked in public, has high portability, and will never be lost. Strong anti-theft. More importantly, fingerprint locks have become a symbol of high quality of life.
Now, the fingerprint lock market should be dominated by high-end foreign brands and low-end domestic brands. Relative to consumers, fingerprint locks are still similar to luxury goods. Consumers' awareness of fingerprint locks is not high enough and is generally in the stage of education.
At present, most fingerprint lock manufacturers are gathered in engineering projects. The popularity of the civilian market is basically blank, and it has the same space as the traditional mechanical lock consumer retail market. Visiting major building materials market, hardware market, hardware store, etc., you can find that the mechanical lock is still playing the leading role, and the fingerprint lock is only sporadically appearing in some high-end building materials centers.
The demand for popularization has not yet been stimulated, leaving investors and fingerprint lock manufacturers with many opportunities to enter. The key to grasping the business opportunity is that the price requirement of the fingerprint lock and the mechanical lock is different: the fingerprint lock is generally several times or even hundreds of times more expensive than the mechanical lock, which is undoubtedly a barrier that hinders the development of the fingerprint lock. However, the trend of universalization of fingerprint locks is irreversible.
The third biggest demand: fashion
Fashion is the hallmark of progress in this era. As a new tool to change lifestyle, fingerprint locks continue to lead the fashion of quality home life and space.
This is mainly reflected in the fingerprint lock process structure and design creativity. Especially the appearance of foreign fingerprint lock brands, popular lines and harmonious colors, let us gently touch each day, from the feeling that we are enjoying a fashion feast.
If fashion has created the fashion of the clothing industry, then the fingerprint lock is the pioneer of the fashion of the door lock industry. Fashion is worn on the body, let us feel that the fashion elements are jumping; and the fingerprint lock is mounted on the door, let us enjoy the fashion into the life of bits and pieces.
The fashion of fingerprint locks is most prominent in high-end brands such as the United States, South Korea, and Israel. It emphasizes the fashionable design and surpasses the general door lock materials in the process materials. According to a US high-end fingerprint lock brand promotion, its design is to invite celebrities in the international fashion industry to design, showing its efforts to pursue fashion and meet the needs of people's fashion.
However, the application of fashion to the fingerprint lock has certain limitations in the craft, unlike fashion, which can render colorful. Therefore, the development of fingerprint lock fashion will not be a popular, but patented technology innovation. It is specifically pointed out here that it is hoped that fingerprint lock companies will be aware of the importance of this.
The fourth largest demand: intelligent
In China, real estate is still the pillar industry of the national economy, and the intelligentization of real estate advocacy is a major demand for the development of fingerprint locks to intelligence.
With the accelerating process of urbanization in China, the momentum of China's real estate booming will not be weakened, and as a supporting product for real estate, fingerprint locks, there is naturally a huge room for development. In recent years, many real estate projects have consistently emphasized a concept, that is, intelligent home, the use of fingerprint locks, will naturally raise the image of the project, so that the project packaging implementation to the details, reflecting the high quality of real estate projects.
This is why fingerprint locks are popular in engineering projects. Of course, there are also smart phones, smart furniture and so on that are catalyzing the trend of intelligence. Now everyone has a common understanding - intelligent products are good, representing the identity and status of users.
This is a trend that is motivated by various needs. Whether it is engineering projects to enhance the level of intelligence, or consumers to pursue intelligent life enjoyment, the trend of fingerprint lock intelligence is inevitable. Many fingerprint lock brands are now promoting the concept of intelligence, but unfortunately do not grasp the core elements of intelligence.
The fifth largest demand: early warning
Contradictions exist. We cannot ignore the existence of contradictions and give up defense. Although the warning function of the fingerprint lock is not an element of the development of the fingerprint lock, it can be prepared for us when the danger occurs.
Nowadays, quite a lot of rich people lack security and need some early warning features and settings to achieve their own security. This makes it necessary to add a warning function to the fingerprint lock.
In addition, some natural disasters and uncontrollable factors, such as the temperature of the room beyond the human body tolerant range, fingerprint locks have the function of natural reporting and opening the door, which reflects the need for early warning of fingerprint locks.
This may create a very interesting question, which is that the fingerprint lock can be differentiated, and naturally it will be better in branding.
The sixth largest demand: diversification
Many fingerprint locks are now available in a single style. A Korean brand of fingerprint locks, there is only one style, when consumers need to see more than one color, basically can not find the second product, this can not be said to be a shortcoming. For example, when a consumer does not like the appearance of silver, he will give up the choice of product because of disappointment.
Diversified Demand Many domestic brands have done a good job, especially in appearance, some even incorporate the zodiac into the design of children's fingerprint locks, and can have different styles and colors, so that consumers can greatly improve their selectivity.
What needs to be reminded here is that it is not the more styles, the better, but according to the market dynamic information, combined with the characteristics of consumers' needs, develop different types at different stages, and constantly replace the old styles with new styles, so that consumers feel The products are diversified.
The seventh largest demand: convenience
Convenience is already an advantage of fingerprint locks, but consumer demand needs to be convenient from physical products to contextual experiences. This is the embodiment of the leap from quantity to quality.
Convenient advantage of fingerprint lock From the product point of view, you don't have to carry the key with you, bid farewell to the era of key opening. Without the key, naturally it will no longer bring you the trouble of forgetting to bring the key, not finding the key, and losing the key.
However, consumers want to switch the door instantly, the fingerprint lock can give consumers more convenient experience. This is a must-have for fingerprint lock manufacturers. Especially in the development of the civilian market, if there is no visible convenience, consumers will not be able to recognize the added value brought by the fingerprint lock.
The needs of consumers have already told us that this is a different era. The fingerprint lock is not only a convenient trend in function, but also a convenient value performance in the situational experience. People need a sense of superiority psychologically.
The eighth largest demand: branding
Brand consumption is an inevitable trend, and fingerprint locks are no exception. Since most of the fingerprint lock brands in the recent stage are focused on engineering projects, most of the projects rely on relationship marketing. Therefore, most fingerprint lock companies do not pay enough attention to brand building.
Although the door locks are low-attention products, they are not as popular as consumers of fast-moving consumer goods. But branding is essential. In terms of brand promotion, Keylock, South Korea's Samsung, and Israel's model emperor are all focused on creating high-end fingerprint lock brands. The first is based on the economical fingerprint lock; Ediel is from "your door." The lock expert "try to transition to "your fingerprint lock expert"; King Arthur's recent propaganda, pioneered a smart riot lock category, and more.
In addition, in terms of credibility marketing, the gold finger code uses the Olympics, Probucks also uses the Bird's Nest to show a good brand development momentum, but most brands still lack the expression of connotation.
Now some fingerprint lock companies have increased their marketing and promotion efforts, and even made large-scale TV commercials, trying to support them in attracting investment and inciting the huge market of fingerprint locks. But in the process of branding, it may take a little effort. Otherwise, it's not just a lament that "I know that half of my advertising costs are wasted, but I don't know which half", but all the time to waste corporate resources and build brands.
Brand is the future, fingerprint lock is the future, and demand is the future. I hope that China's fingerprint lock enterprises can seize the opportunity and use their wisdom to create the future of the fingerprint lock brand.
